Have you ever seen this scene: a barista turns on the machine in the morning, and the first espresso pulled is not drunk, but "ruthlessly" poured down the drain, then they continue to pull the next shot. Guests who see this will ask why. If you're making coffee at home, do you need to do this too? Why is the first cup [more…]

Turkish coffee stands out as unique in the world of coffee, with both its brewing method and drinking customs differing greatly from modern mainstream coffee. Many people wonder: why does Turkish coffee in videos seem to pour forever? In fact, this is not truly an endless refill, but a visual illusion created by the unique brewing process and the camera angle. This article will guide you through the historical origins of Turkish coffee, the heat conduction properties of the Cezve copper pot, the dynamic relationship between foam and coffee liquid, and why the coffee will eventually run out after repeated pouring. At the same time, Front Street Coffee will also recommend related products in this article, allowing you to more intuitively experience the charm of this ancient coffee. [more…]

Heytea today launched a limited-time buy-one-get-one-free promotion for its Golden Phoenix Tea Pastry, but as soon as the promotion began, a large number of consumers found that the promotion link showed it was sold out, while the non-promotion link for the same product could still be ordered normally, sparking confusion and dissatisfaction. This is not the first time Heytea has run into controversy over a buy-one-get-one-free promotion. Last week's matcha buy-one-get-one-free offer also led to multiple stores removing the item due to insufficient materials. Is it insufficient inventory preparation, or differences in store operating strategies? This article sorts through the course of events and the accounts from all sides to get to the bottom of it. [more…]

As Dragon Boat Festival approaches, Starbucks employees once again face the annual "zongzi ordeal." To meet the sales targets for Frappuccino zongzi, some set up microphones at the bar to livestream and hype, some hand out lottery tickets for good luck, some advertise in the message book, and others set up stalls for free tastings. From co-branded microphones to mystical prayers, a variety of clever tactics take turns on stage, reflecting the pressure and helplessness behind holiday marketing. This article takes you to see these workers doing their utmost for zongzi, and how they respond to KPIs with creativity and humor. [more…]

The Moka pot, thanks to its pressure-extraction principle, can produce a strong coffee close to espresso, and with its compact portability and affordable price, it has attracted more and more coffee enthusiasts to buy one. But beginners often run into problems when using it: the liquid shoots out too violently, the coffee takes forever to come out, or the finished cup has almost no crema. This article analyzes the three most common types of extraction abnormalities with the Moka pot: first, the coffee liquid spraying out in a column; second, no liquid coming out even after a long time on the heat; third, the crema being thin or even completely absent. For each situation, the article will explain the underlying parameter causes and adjustment methods, and recommend fresh medium-dark roasted beans such as Front Street Classic Blend, Front Street PWN Golden Mandheling, and Front Street Dark Cocoa Blend, to help you consistently extract a rich crema at home. [more…]

The moka pot, like an espresso machine, uses pressurized extraction to produce a strong coffee close to espresso. As coffee culture spreads, more and more people are picking up a moka pot, but beginners inevitably run into all kinds of problems when operating one. In this article, Front Street Coffee rounds up the three most common troubles encountered when using a moka pot: coffee shooting straight out, coffee failing to come out, and brewed coffee with no crema, along with the corresponding cause analysis and solutions for each. It also answers questions such as whether a moka pot can brew multiple cups in a row and whether a Bialetti moka pot can be heated with an alcohol lamp, helping coffee lovers better master this small yet practical device. [more…]

The collaboration between Goodme and Honkai: Star Rail was supposed to be a fan frenzy, but it turned into a reputational crisis due to severe merchandise shortages. On the first day of the event, the official mini-program queue exceeded 1.2 million people, stores in many locations sold out within 3 hours, and high-priced complete merchandise sets appeared on second-hand platforms. Although the brand claimed to have prepared "the largest inventory in history," compared with the previous Love and Deepspace collaboration, whose stock was only one-third of this amount, it clearly underestimated players' purchasing power. What dissatisfied fans even more was that many stores explicitly stated they would not restock, causing the collaboration to end early. This imbalance between traffic and reputation sounded a warning for co-branded marketing in the coffee and tea beverage industry. [more…]

In the practice of pour-over coffee, fines are often seen as the culprit behind clogging and bitterness, and many people have thus developed the habit of always sifting out fines before brewing. But do fines really only have negative effects? From the perspective of Front Street, this article systematically sorts out the definition of fines, their generation mechanisms, and their actual contribution to flavor, explaining why in most cases it is unnecessary to completely sift out fines, and under what conditions sifting should really be considered. At the same time, the article also explores the relationship between coffee bean brittleness, grinder quality, and the amount of fines, helping readers build a more complete understanding of extraction. [more…]

When brewing coffee with a moka pot, many friends don't know what grind size is suitable. They're also unsure how to fill the coffee grounds properly, and whether tamping is needed. If you have these questions too, you'll find the answers below. First, what grind size should be used for moka pot coffee? The coffee particle size needed for a moka pot [more…]

The recent collaboration between Heytea and Japanese artist Yayoi Kusama has sparked widespread attention, with the two parties combining polka dot art with the boba tea series under the theme "Add Some Boba to the World." This marks the first cross-industry collaboration between the 95-year-old Yayoi Kusama and a Chinese new-style tea beverage brand. Limited-edition merchandise such as mugs and metal keychains sold out quickly after launch, driving up prices in the secondary market. Some consumers turned to scalpers for proxy purchases, but questioned the contradiction between order times and store sold-out notices. Heytea employees responded to this, and the incident also reflects the scalper chaos behind the rush for tea beverage collaboration merchandise. [more…]

Luckin Coffee recently collaborated with the "Havoc in Heaven" IP to launch Olympic-themed limited-edition merchandise, but the co-branding campaign that was initially highly anticipated unexpectedly fell flat. Although many consumers frequently placed orders to collect the merchandise in the early days of the campaign, the subsequently released gold-stamped postcards failed to sustain the momentum. Staff at many locations reported that very few postcards were given out, in stark contrast to the previous week's frenzy when cup sleeves and stickers sold out. Consumers generally felt that the merchandise offered poor value for money, with nearly ten yuan of a two-cup combo going toward six pieces of paper, lacking practicality and appeal. This article will analyze in detail the reasons behind the co-branding campaign's cold reception, compare it with the earlier successful collaboration with "The Tale of Rose," and explore the timing, conditions, and human factors required for successful co-branding marketing. [more…]

This Monday, Luckin Coffee's collaboration event with the domestic AAA game Black Myth: Wukong officially launched. However, on the first day, issues such as ordering system failures, merchandise selling out instantly, and redemption anomalies pushed it onto Weibo's trending topics. Players stayed up late to wait and got up early to snap up items, only to encounter situations like "sold out," "unable to redeem," and "stores not receiving stock," with complaints flooding social media. Meanwhile, collaboration posters were being resold at high prices on second-hand platforms. Luckin officially responded later that the system had been repaired and issued a restocking notice, with an estimated production cycle of about 15 days. This article reviews the complete process of this collaboration event and consumer feedback. [more…]

Shanghai Mental Health Center has once again drawn attention by using coffee as a medium. This time, its co-branded coffee "Music + Spirit," launched in collaboration with the Shanghai Symphony Orchestra, quickly sold out after release. Not only did long lines form at the offline store, but online channels also announced they were out of stock, leaving consumers waiting for pre-sales. This special coffee blend incorporates chocolate powder and American cayenne pepper powder and is available only at the COFFEE CUBE coffee shop inside the symphony orchestra. The simultaneously launched archive-file handbag contains ten drip coffee bags from different regions, each with a QR code that allows listeners to hear ten symphonic works and audio interpretations by mental health experts on urban emotional issues such as workplace PUA and insomnia. This is another successful creative attempt by the center to break out of its niche after "No. 600 Mooncakes," reflecting the market trend in which coffee has become a daily necessity for urban young people. [more…]

Recently, a customer's complaint about Cha Yan Yue Se on social media sparked widespread discussion. The customer, because a pregnant friend was feeling unwell, went to a Cha Yan Yue Se store in a Changsha mall to ask for a cup of warm water, but was told that the store had no cups available and could not provide it. She then went upstairs to CHAGEE, where the staff immediately gave her a large cup of hot water. In this comparison, the poster's feelings about the service of the two brands were completely different. After the post was published, netizens' opinions split into two sides: some believed CHAGEE's service was more humane, while some local Hunan consumers defended Cha Yan Yue Se, pointing out that Cha Yan Yue Se stores keep free drinking water and customer cups available year-round for passersby to take on a self-service basis, and this time it may simply have been that the cups happened to run out. Cha Yan Yue Se employees also came forward to explain that the store has strict rules on the use of paper cups, and using takeaway cups to hold free hot water requires paying out of pocket. In this controversy, who is actually right and who is wrong? Has the additional service of tea beverage shops been taken for granted? Let us look at the full picture of the incident together. [more…]

Extracting a qualified espresso shot—the tamping step is often overlooked by beginners, yet it directly affects the integrity of the puck and the final flavor. This article focuses on the correct way to use a tamper, starting from the phenomenon of knocking out an intact puck, and explains how each tamping step affects coffee quality. Whether you are an enthusiast just getting into espresso or a seasoned coffee pro hoping to refine your skills, you can understand why an intact puck can reflect extraction quality, and master the key operational details that make coffee taste better. [more…]

The appeal of coffee's sweetness lies in its ability to trigger dopamine release, bringing a pleasurable sensation. But sweetness does not exist in isolation; it is a flavor that stands out after acidity and bitterness have been harmonized with each other. Starting from extraction models, this article explains the release patterns of sweet, sour, and bitter compounds at different stages, and points out that an ideal sweetness should pursue an extraction yield of 18% to 22%. It then addresses two common problems—over-extraction causing bitterness to suppress sweetness, and overly conservative brewing resulting in strong acidity and weak sweetness—and gives specific adjustment suggestions for water temperature, grind size, coffee-to-water ratio, and the number of pouring stages. The article also recommends several Front Street Coffee sweet-tasting bean lists at different roast levels for readers to refer to and choose from. [more…]

In recent years, a coffee cup with a filtering function has appeared in the coffee world. Its shape closely resembles an everyday oil filter, and it is specifically designed to separate the golden foam on the surface of espresso—Crema. After filtering out this layer of oil, the coffee tastes cleaner and the bitterness is somewhat reduced. But does the bitterness really come from the oil itself? Front Street will sort out the composition of Crema from the beginning, explain the coffee fines that truly bring bitterness, analyze the pros and cons of the oil-filtering cup, and offer alternatives that preserve the aroma of the oil while improving clarity. The article will also recommend Front Street Classic Blend and Front Street Commercial Blend coffee beans, which are suitable for extracting beautiful crema. [more…]

Luckin's Geisha 5.0 coffee beans consumed nearly half of the inventory in just ten days after launch, selling out in many stores, sparking heated discussions among netizens about hunger marketing. This article sorts out Luckin's two statements regarding the out-of-stock incident, Li Guoqing's questioning video, netizens' jokes and doubts, and provides a detailed analysis of the naming rules of the Geisha X.0 series, the harvest time of the new season in Ethiopia, and the expected arrival of Geisha 6.0 in 2022. At the same time, the article also mentions information about Front Street Coffee as a recommended channel for specialty coffee beans. [more…]

Molly Tea has teamed up with Hello Kitty to launch limited-edition drinks and merchandise, drawing a flood of fans who raced to snap them up the moment sales opened. Yet once the promotion began, consumers in many cities reported that their payments went through but they never received the merchandise, and some stores even canceled orders without any notice. Customers who showed up to collect their orders were told the merchandise was first come, first served and would be given out only while supplies lasted, leaving some people to make the trip for nothing. As frustration mounted, disputes between customers and staff broke out at some stores, prompting calls to the police; officers advised those affected to defend their rights through channels such as 12315. The collaboration drew widespread complaints because of problems with merchandise inventory and order management. [more…]

During the May Day holiday, Mixue Bingcheng's headquarters in Zhengzhou, Henan unexpectedly became a popular check-in spot for tourists, with long queues forming outside the flagship store for three consecutive days, and visitors heading straight there with their suitcases. The limited-edition drinks and ice cream sold at the headquarters were affordably priced, attracting a large number of fans eager to experience the atmosphere of the "Snow King's" hometown. However, foot traffic far exceeded expectations, and some customers who had queued for hours found products sold out, while picking up orders and paying also required long waits. This sudden check-in frenzy showcased Mixue Bingcheng's immense popularity nationwide, but also exposed the brand's shortcomings in holiday inventory reserves and staffing arrangements. [more…]